The commercial has been created to support the launch of NIVEA MEN’s Protect and Care range as part of the new campaign, ‘Protection from everything. Almost.’
This activity is the latest instalment in the partnership between NIVEA MEN and Liverpool FC that sees the brand act as the club’s Official Men’s Grooming Partner.
The 30 second ad sees the LFC quartet putting the NIVEA MEN Protect and Care products to the test during a match day at Anfield.
Katharina Schmidt-Werthern, Marketing Manager UK said: “This is our fourth and latest TVC as the Official Men’s Grooming Partner to Liverpool Football Club.
“In this light hearted TVC we show the benefits of our Protect and Care range in our first true cross category TVC whilst also creating disruption and surprise with the humorous ending.
This is truly a unique TVC which has received outstanding consumer response in testing.”
The new TV commercial, created by FBC was filmed on location at Anfield Stadium and will air from Thursday 18th May 2017.
Source: Tribal football